At the start of the 2019/20 season, TSG Hoffenheim will have a new sleeve sponsor: the Bundesliga club and the software company SNP Schneider-Neureither & Partner SE have agreed on a three-year partnership, starting on 1 July. The Heidelberg-based company is specialised in a comprehensive portfolio of services. In addition to the prominent advertising space on the sleeves of the players' jerseys, SNP will receive further TV-relevant advertising services, title and naming rights as well as promotion options for TSG home games in the PreZero Arena and hospitality packages.
"We are pleased to be able to establish a collaboration with a new strategic partner, who, like us, are firmly rooted in the Rhine-Neckar region," says Dr. Peter Görlich, managing director of TSG Hoffenheim. "What is more, SNP are a good fit for the club because of the way the company takes its sense of social responsibility very seriously," adds Görlich. "In TSG, we have found the perfect partner: one who, like SNP, believes in innovation and looking towards the future. Both TSG Hoffenheim and SNP are motivated by a constant desire to deliver top performance, in every game and every project", states Dr. Andreas Schneider-Neureither, CEO of SNP Schneider-Neureither & Partner SE.
Right from the outset of discussions regarding the new partnership, the two parties came to the realisation that the respective corporate culture at both organisations had much in common, most notably in the sense that both organisations place real value on sustainability and the vital role it has to play in taking on social responsibility. "There are many points of contact for potential joint initiatives," says Görlich.
The SNP Group was founded in 1994 and is headquartered in Heidelberg, with further locations in Europe, America and Asia. The company employs over 1,300 people worldwide. In 2018, SNP generated a turnover of around 130 million euros. The company is a leading global provider of transformation software and services. It supports companies in adapting their business models and making the most of new opportunities created by digitalisation. Its clients are global corporations from a diverse range of industries. Social commitment is a crucial component of SNP's value system. On the one hand, the company supports regional projects such as "Rowing against Cancer," and the ''Heidelberg Spring,'' but also international ones, such as the Sauti Kuu Foundation in Africa. SNP is also involved in various projects in the educational, health, research, art and intercultural sectors.
SNP SE will replace the Saarland-based family business proWin (affiliated with TSG Hoffenheim since the summer of 2017) as the club's sleeve sponsor. TSG and proWin are currently in discussions regarding the potential continuation of their partnership on another level.