Fujitsu and SNP Announce Global Platinum Partnership Agreement – Accelerating SAP® S/4HANA Conversion Business with Advanced Data Transformation Technologies

Priya Sharma, Head of Marketing, JAPAC & MEA at SNP
| 3 min read

Fujitsu and SNP

Announce Global Platinum Partnership Agreement –

Accelerating SAP® S/4HANA Conversion Business with Advanced Data Transformation Technologies


Heidelberg | Tokyo, September 24, 2020 – Fujitsu Limited and Schneider-Neureither & Partner SE (SNP) have signed a Platinum Partnership agreement with the aim of providing the BLUEFIELD™ approach as the preferred method for SAP® S/4HANA conversions.

This Platinum Partnership combines the digital transformation capabilities of Fujitsu, a strong global brand with deep expertise in manufacturing, retail, financial services and other industries as well as SAP, with the unrivalled experience of the SNP Group, the world’s leading provider of data transformation software in the SAP environment.

Outdated and complicated core systems often become a bottleneck for digital transformation (DX). As the deadline for the maintenance cutoff for SAP ERP 6.0 approaches, existing SAP users are advised to complete the conversion from SAP ERP 6.0 to SAP S/4HANA and to start moving to the next-generation ERP platform in order to become more intelligent by also taking full advantage of advanced technologies such as the IoT and AI. Fujitsu’s expertise combined with SNP’s BLUEFIELD™ approach will enable SAP users to complete this S/4HANA conversion process at an unprecedented speed and agility, and with minimum risks while ensuring business continuity.


Under this partnership, SNP will provide technical know-how of its BLUEFIELD™ approach to Fujitsu to perform S/4HANA conversion and data transformation projects. Fujitsu will also resell licenses of CrystalBridge®, the data transformation software platform of SNP, which consists of a wide range of modules that automate the analysis, data transition and tests. CrystalBridge® builds on technical expertise accumulated over 26 years of SNP’s data transformation business. Thanks to this platform, which conducts a full analysis of customers’ systems and processes and systematizes everything about the transition, conversions to SAP S/4HANA can be completed in as little as six months (on average a 75% reduction compared with the conventional conversion approach) while minimizing downtime.

Michael Eberhardt, Chief Operating Officer (COO) at SNP said, “We are excited to partner with Fujitsu given their global presence and professionalism, their leading technical approach, and their strong industry capabilities. This partnership underpins the fact that our software- and partner-centric strategy resonates well with the increasing market demand for automated software-based data transformations. By using our transformation platform CrystalBridge®, Fujitsu will be able to accelerate their customers’ digital transformation journeys while offering the agility to respond quickly to changing market needs. SNP, on the other hand, will strengthen its presence across all key global economic regions and become even more globally accessible for the benefit of its partners and clients.”

Shunsuke Onishi, Corporate Executive Officer, Head of Private Enterprise Business and Head of Global Services Business Group at Fujitsu Limited stated, “In order to remain competitive amidst the uncertainties of this unprecedented global pandemic, it's becoming more critical than ever to build and maintain a robust business foundation to respond quickly to unexpected changes. Leveraging SNP's technology with a strong global partnership will position Fujitsu to achieve optimal business infrastructure reform and modernization utilizing SAP’s solutions, which represent the de facto standard for enterprise applications. This move will also allow us to accelerate structural reforms for growth including mergers, integration, and carve-outs. Fujitsu aims to become a go-to partner for customers seeking to embrace digital transformation, delivering ever greater, tangible value to customers along their DX journeys.”

Through this partnership, Fujitsu will provide CrystalBridge® to its customers with favorable license pricing and will perform S/4HANA conversion and data transformation projects. Fujitsu and SNP will also work together to develop a business plan and marketing strategy to maximize the impact of this partnership. Prior to this partnership, SNP established SNP Japan on February 28, 2020. The Platinum Partnership agreement with Fujitsu will allow SNP to accelerate its business for Japanese and global companies. Meanwhile, Fujitsu will offer BLUEFIELD-based SAP S/4HANA conversions powered by CrystalBridge® starting in early October, supporting and accelerating the DX of its customers. Fujitsu aims to achieve a sales target of JPY10 billion (30 cases) globally by 2022 through this partnership.

By combining SNP’s BLUEFIELD™ approach and Fujitsu’s experience in manufacturing, retail and other industries as well as SAP, Fujitsu and SNP will provide the best solution that responds to the need of their customers to build a solid platform for DX while navigating around the unclear economic climate under COVID-19.